Beyonce is slaying the marketing for her new single, “Formation.” She dropped the fresh beat just hours before she is to perform at Super Bowl 2016 in San Francisco.

The pop diva’s modern day version of a press release pays homage to New Orleans culture. Her unique, and insanely successful, approach to creating and selling her own brand is beginning to become somewhat mesmerizing to the marketing and advertising community.

Harvard students can now attend a course in “Strategic Marketing in Creative Industries” where they are prompted to reconfigure the 2013 release of Beyonce’s album, “Beyonce.”

It would seem that traditional teaching techniques do not apply to all majors. Thank goodness for that!